The UFC (Ultimate Fighting Champion) has really grown as an organization through its acquisitions of competing organizations like the WEC and StrikeForce, the WEC enabled the UFC to add lighter weight divisions to its roster of PPV telecasts, and StrikeForce helps consolidate the industry further, and build the UFC`s roster of fighters.
All in all, the UFC has done such a good job of legitimizing the Sport that the UFC name has become synonymous with the Sport from a branding perspective a la Google in search.
The Sport of mixed martial arts (MMA) has garnered more mainstream interest over the last five years as well with more sponsors willing to associate themselves with the product, the ability to put on shows in new cities and countries around the world each year, and the number of new training and teaching facilities that have opened up due to rising interest from the demand side by participants globally.
Read more: http://community.nasdaq.com/News/2011-10/super-fight-how-ufc-could-take-the-mma-sport-to-the-next-marketing-level.aspx?storyid=99401#ixzz1be7r0iT8
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